What I Learned Running Crowdfunding Campaigns Across Five Platforms
Most crowdfunding advice is written by people who ran one campaign. Ron Newcomb ran them across five platforms - and failed, learned, adjusted, and won. This book is the no-fluff field report: what actually drives backers to say yes, what kills campaigns before they launch, and how to build an audience that shows up before you ask.
Not theory. Not a checklist from someone who read other people's post-mortems. Real campaigns, real numbers, real lessons from what worked and what didn't.
The campaign page isn't your problem. The audience-building that should have happened 90 days before is. Learn the pre-launch framework that changes everything.
It's not the product. It's not the perks. Backers buy belief - in the creator, the mission, and the odds of delivery. Here's how to build that belief before you ask for money.
Kickstarter, Indiegogo, Seed&Spark, and more - each platform has a different algorithm, audience, and deal structure. Know which one fits your project before you commit.
Launch day momentum is borrowed from the work you did before you launched. Here's what to do in the final 48 hours - and what to never do on day one.
A funded campaign is a relationship, not a transaction. The decisions you make mid-campaign determine whether those backers come back for the next one.
Sometimes the best outcome from this book is realizing crowdfunding isn't right for your project right now - and knowing what to do instead.
All-or-nothing model, largest backer base, algorithm-driven discovery
Flexible funding, ongoing campaigns, different risk profile
Built for filmmakers, community-driven, higher engagement rate
Recurring support, audience loyalty, long-term creator economics
Own your audience, no fees, no algorithm - maximum control
Every book in the series covers a different phase of the indie filmmaker's business journey.
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